A New Model for Good
We're on a mission to celebrate fashion while donating our profits to environmental organizations working to protect the future of our planet.
1% for the planet
1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. Through their business and individual memberships, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, 1% for the Planet members have given more than $225 million to environmental nonprofits to date.
Look for the 1% for the Planet logo and visit www.onepercentfortheplanet.org to learn more.
We choose materials based on their environmental footprint and select only the most responsible fabrics available. This means only organic, natural, recycled, and low-impact textiles.