Let's do more together

The intent of 1% for the Planet is to help fund diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.

ORIGIN

It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.

Soon after our inception, 1% for the Planet’s mission began to resonate across the globe. The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources

“The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.”

— YVON CHOUINARD IN HIS BOOK “LET MY PEOPLE GO SURFING”

Issues that matter

1% for the Planet looks to trusted nonprofit partners for solutions to address the most pressing environmental issues of our time.

Nonprofits are able to operate in sectors including—and beyond—where traditional markets exist. They're able to address issues in a very specific and targeted way. And nonprofits are able to develop the necessary expertise to drive solutions in ways that other entities can’t.

FOCUS

The urgent issues facing our planet need so much more than they are currently receiving. The goal of 1% for the Planet is to significantly increase the overall amount going to help protect the planet with the smartest donations possible. 

Nonprofits are able to address issues in very specific and targeted ways. Nonprofits are able to develop the necessary expertise to drive solutions in ways that other entities cannot. 

1% Impact

1% for the Planet looks to trusted nonprofit partners for solutions to address the most pressing environmental issues of our time.

Nonprofits are able to operate in sectors including—and beyond—where traditional markets exist. They're able to address issues in a very specific and targeted way. And nonprofits are able to develop the necessary expertise to drive solutions in ways that other entities can’t.